„Warum bleiben Menschen – und warum gehen sie?“
Vielleicht spüren Sie es selbst: Die Atmosphäre auf Station ist rauer geworden. Fluktuation,...
Quirico Berude
Quirico Berude is an author, healthcare leader, and advocate for people-first management. With years of experience in high-pressure medical environments, he has seen firsthand how leadership can make or break an organization—not just in terms of efficiency, but in the well-being and motivation of the people who keep it running.
Working in intensive care, Quirico quickly learned that technical skills alone don’t save lives—strong teams, clear communication, and a culture of trust do. Yet, too often, healthcare institutions focus on processes over people, burning out their most valuable asset: their staff. Determined to shift this paradigm, he turned to leadership and organizational development, studying what truly separates thriving workplaces from toxic ones.
His book, The Culture Advantage: Why Healthcare’s Best Leaders Invest in People First, is a deep dive into how great leaders create environments where people don’t just survive, but excel. Blending real-world experience with research-backed strategies, he lays out a blueprint for fostering resilience, improving retention, and building cultures that drive success from the inside out.
Beyond writing, Quirico mentors emerging healthcare leaders, speaks at professional events, and continuously explores innovative approaches to leadership. When he’s not immersed in the world of healthcare and management, he enjoys traveling, philosophy, and dissecting what makes organizations—and the people within them—thrive.
His philosophy is simple: The best healthcare leaders don’t just manage people. They empower them.
Quirico Berude is an author, healthcare leader, and advocate for people-first management. With years of experience in high-pressure medical environments, he has seen firsthand how leadership can make or break an organization—not just in terms of efficiency, but in the well-being and motivation of the people who keep it running.
Working in intensive care, Quirico quickly learned that technical skills alone don’t save lives—strong teams, clear...
Books
Wie man Mitarbeiter*innen gewinnt und bindet
Strategien für Mitarbeiterbindung und Personalgewinnung im Gesundheitswesen
„Warum bleiben Menschen – und warum gehen sie?“
Vielleicht spüren Sie es selbst: Die Atmosphäre auf Station ist rauer geworden. Fluktuation, Überlastung, Frust. Fachkräfte kündigen innerlich oft lange, bevor sie wirklich gehen. Und neue Bewerber? Mangelware.
Doch was wäre, wenn der Schlüssel zur Lösung nicht in noch mehr Boni,...
The Culture Advantage: Why Healthcare’s Best Leaders Invest in People First
What if the next time you needed urgent medical care, no one was there to help you?
You call an ambulance, but none are available. You rush to the ER, only to find exhausted nurses managing impossible patient loads. The system is stretched beyond its limits, and when it finally breaks, it will not just affect hospitals—it will affect you.
This...
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Blog
Hospitals across the U.S. are chronically short-staffed — and guess who’s getting blamed?
The nurses.
Not the leadership.
Not the system.
Not the years of understaffing, budget cuts, or toxic culture.
Nope. Just the nurses.
“Y’all are always calling out!” “We’re short again because people won’t show up!”
Sound familiar?
The Real Emergency: Being Short-Staffed Is Now Normalized
Let’s be clear:
This isn’t a one-time staffing crisis.
This is permanent code red.
And instead of solutions, many nurse...
„Ihr seid ja ständig krank!“ – sagt die Pflegedienstleitung mit strengem Blick. Gemeint ist: Ihr seid das Problem. Nicht das System. Nicht die Umstände. Sondern wir – die, die noch da sind.
Willkommen in der verkehrten Welt der Verantwortung.
Trigger: Wenn Schuld auf die Falschen fällt
In vielen Kliniken ist es inzwischen trauriger Alltag:
Die Station ist unterbesetzt.
Wieder fällt jemand krankheitsbedingt aus.
Die Stimmung ist angespannt.
Und statt Solidarität oder Lösungen kommt der...
It’s a relationship between people, across roles, across moments of vulnerability and care. And yet, so many nurses are leaving the field — not because they’ve lost their passion, but because they’re working in systems that no longer support them.
After I published How to Attract and Retain Healthcare Professionals, many readers asked:
“What can I actually do to change things?”
Here’s one simple, powerful step: Raise your voice.
I’ve written a sample letter you can personalize and send to...
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